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Users will be able to choose from a range of shows - from both established brands and new players - and have the ability to view clips saved from their News Feeds.
The firm plans to allow all content creators to feature advertising breaks, so long as they hit certain metrics.
Until now, only select publishers had been given the opportunity.
To begin with, only videos shown to audiences in the UK, US, Ireland, Australia and New Zealand will have this facility.
The revenue split will be 55% to the creators and 45% to Facebook.