OTOH, the older audience has more disposable income, which means that advertisers should find that more appealing to target than 11-19 yo.
True, but the study shows that the current 18-24 group has also been losing interest in Facebook, and have moved on to other things (eg, Snapchat and YouTube).
We've all seen this same trend plenty of times in the past. Teens latch on to something, and smaller kids follow them in an attempt to look cool. Then parents try to follow them, either in an attempt to protect them or to stay cool themselves. But then it's not cool anymore, so the teens leave and go somewhere else. Then the small kids follow them, then the parents follow them.
Based on the history of other such things, unless Facebook changes something drastically then people will continue leaving in droves. The privacy concerns, fake news, and Russian advertisers are all just the catalyst.
But luckily for the corporation, they own Instagram so that still appeals to the younger crowd. And they own WhatsApp, which still appeals to immigrants and people in other countries. So Facebook dying won't kill the corporation.
I removed my business page a few months ago
@keyplyr, maybe you can give me some insight... once you did that, was it possible for someone else to create a permalink to your old page?
Meaning, if your old page was facebook.com/keyplyr and you canceled it, could I now go and register facebook.com/keyplyr for myself?
That's been my concern... someone else would "steal" my account and pretend to represent me.