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Facebook seeks to redefine time with 'flicks'

2:57 pm on Jan 23, 2018 (gmt 0)

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WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Here's an example of why flicks are useful in video game programming. In a game that displays at 60 frames per second, software gets a time budget of 16.667 milliseconds (rounded to the nearest microsecond) to figure out how to paint thousands of pixels worth of moving aliens, race tracks, tanks or trolls onto the screen. It's not just games: web browsers, word processors and other software need to pay attention to these slices of time to make sure scrolling and animations stay smooth.

But it's a pain talking about 16.667 milliseconds, and even with slivers of time a billionth of a second long, programs can suffer from rounding errors. The flick is a 1/705,600,000th of a second, which Facebook concluded is a convenient is a nice foundation for many different measurements. For 60-frame-per-second refresh rates, for example, a computer has 11,760,000 flicks to create each new screen frame.

Flicks are useful round numbers even with the much shorter slivers of time, too. For high-end audio, which measures varying sound levels every 1/192,000th of a second, that duration is 3,675 flicks.


Great! And I just got comfortable with 2+2=4...
3:26 pm on Jan 23, 2018 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Tangor's post might seem like an inconsequential curiosity. But it's actually a part of a larger and very important trend that is on the verge of becoming mainstream.

I have no doubt you'll be reading more about this in the coming months or maybe next year.

What was left out is that this is a part of an important trend embodied in Live videos. Live videos can be an effective part of the social media strategy, as was reported in Buffer's State of Social 2018 survey report.

Live videos were cited by FB as having six times more engagement rates. How much users engage with your content has become an important metric for social media marketers who wish to grow their reach on Facebook's feed.

Buffer's State of Social 2018 report noted that the use of live video in social media grew 5%. No doubt next year that number will be greater as more social media marketers discover how useful live video events can be for growing sales.

2018 State of Social Report Success with Live Video [searchenginejournal.com]

Live Videos Generate 600% More Facebook Interactions [searchenginejournal.com]