Some of you may have seen the low quality ads that are often running on facebook. I haven't seen so many in recent times, but it's clear that facebook want to cut that back further and improve the quality for people clicking through. It's changing its algo to reduce organic content and ads that link to low quality content and is rolling it out in the coming months.
According to Facebook, it's been running experiments across hundreds of thousands of linked pages to identify weak, thin content sites that may have unpleasant and malicious ads. Having identified examples, it's using artificial intelligence to identify pages and sites that have similar characteristics. The AI may then downgrade a post so it appears much lower down a newsfeed. In addition, Facebook says that these low quality sites may not be eligible to run an ad.
Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.Facebook Changes Algo to Cut Back on Low Quality Ads and Content [newsroom.fb.com]