Facebook Changes Algo to Cut Back on Low Quality Content and Ads

[engine]

Some of you may have seen the low quality ads that are often running on facebook. I haven't seen so many in recent times, but it's clear that facebook want to cut that back further and improve the quality for people clicking through. It's changing its algo to reduce organic content and ads that link to low quality content and is rolling it out in the coming months.

According to Facebook, it's been running experiments across hundreds of thousands of linked pages to identify weak, thin content sites that may have unpleasant and malicious ads. Having identified examples, it's using artificial intelligence to identify pages and sites that have similar characteristics. The AI may then downgrade a post so it appears much lower down a newsfeed. In addition, Facebook says that these low quality sites may not be eligible to run an ad.

Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers.Facebook Changes Algo to Cut Back on Low Quality Ads and Content [newsroom.fb.com]

[samwest]

Maybe now they will stop bugging me to BOOST every post I make. Probably not.

[jojy]

I don't have thin contents on my page but I have compared current campaign results from my past campaign and noticed very low CTR and higher ecpm for similar type of campaigns I have been running successfully. Facebook is now just ripping off advertisers. They won't let see anyone happy.

[samwest]

Every post that you make on Facebook is restricted. They only allow traffic if it is BOOSTED with $$$$, kinda like everyone else out there. They have learned well from GOOGLE. Natural flow of social traffic is essentially dead (on FB)....unless you go to other platforms...which you should do....until they catch the greed bug too.

[J_RaD]

following the google model, get rich on dodgey ads, then suddenly clean up your act.

[jambam]

Must be nice to pick and choose what free content you want to make billions off the back of.

[J_RaD]

Must be nice to pick and choose what free content you want to make billions off the back of.

back in the early adwords day goog would let you run whatever the flip you wanted, heck if you had ads for Canadian drugs and your ad performed good they'd let you roll. (not serious but an example) shady looking affiliate links? YES, this product might be pirated? BUT YOUR AD CONVERTS LIKE MAD.. GO GO GO!

then overnight, they all drank holy water and kicked thousands of accounts and turned the screws down... you know that is after they had huge full bank accounts and dominance over the search market. Now they will ban your account if your page isn't a total waste of cash, sure i want to pay to send all my traffic to a page with a 75% bounce rate, and no I do not want to recoup my loss with collecting an email because I know they will buy from me later.

They got to where they are 100% playing with the devil, don't let the halo fool you.

[not2easy]

Mod's note -
This is Facebook that announced a change, lets try to discuss that announcement here.

[J_RaD]

well has anyone here every run ads on facebook for any period of time? few years ago their cpc traffic was dirt cheap and out of this world good (old google good)... over time its just gone down hill. Traffic is weaker and when you do get traffic from FB its not that great.

I think this reaction is because advertisers are finding less value in FB traffic and they are trying to correct it.

Also virus people have been exploiting FB ads, lots of complaints about "I clicked something on FB and now the FBI want my computer"

[mcneely]

Facebook would prefer that they be the only ones pushing low quality ads -- Money talks and B.S. walks -- If you throw 5 bucks on the table for a *Boost, Facebook would be more than happy to show the *Boost to thousands of the unengaged in Malaysia.

[tangor]

Give FB a break, kiddies. After all, they are the youngsters on the ad side of social media and haven't learned how to do it yet.

But the initial bait and switch wasn't a bad start. :)

The news media is not quite being honest in all reporting, toning it down a bit when there are real problems nipping at FB heels and governments getting involved at several different levels, advertising being just one.

Draining the low quality swamp is a step in the right direction. How that shakes out for the advertising community over all will become clear with time. Meanwhile, publishers have to grin and bear it if they want to play on the FB platform. (And who wouldn't with 2 billion eyeballs .... if that number is truly real!)

[pvirravi1116]

Great news! This is a really require for Facebook because of there are many spam ads are displays in facebook , that's a reason good quality ads are not seen user, so it's not good for spammer and low quality ads..