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With Instant Articles, publishers have full control over the look of their stories, as well as data and ads. They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network. Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are. Facebook to Allow Any Publisher to use Instant Articles From April 12 [media.fb.com]
In the long term, isn't publishing 'articles' on Facebook the same as investing your time, talents, and money into renovating your landlord's apartment?
joined:Nov 11, 2000
So, basically wordpress / blogger - free and on steroids?shri, back in the first announcement, I saw lots of potential upsides in this, both for FB and for the participating publishers...
Am I missing the downside of this other than not being able to use my own domain?
Many upsides for publishers. The platform is designed from the ground up for the venue and for the web, to provide a potentially stunning rich-media experience, preloaded for speed (including all those ads the newspapers run, and the social connections wired into Facebook) and designed for monetization and engagement. Publishers get to keep the ad revenue for ads they sell on the stories, are free also to run the stories on their own sites, and Facebook will be sharing its data with them.The current announcement emphasizes the same attractive terms. Depending on the News Feed algo, though... if I'm understanding the model correctly... I'm thinking that exposure on Facebook isn't guaranteed to be free. As you note, FB is throttled... perhaps more of a potential downside for small publishers than for, say, National Geo or the NYT.