Facebook Reports Q4 and Full Year, 2015, Revenue $17.93 Billion

[engine]

Well, the stats are in, and Facebook, once again, posts some impressive figures.

When more than a billion users log in every day that has to be a terrific marketing opportunity, and therefore reflects in the interest.
Can Facebook keep up the growth? I suspect it cannot in terms of active users, but it can probably grow the opportunities for businesses to market to those users.

Full Year 2015 Business Highlights

Revenue - Revenue for the full year 2015 was $17.93 billion, an increase of 44% year-over-year.

Income from operations - Income from operations for the full year 2015 was $6.23 billion.

Net income - Net income for the full year 2015 was $3.69 billion.

Free cash flow - Free cash flow for the full year 2015 was $6.08 billion.

Daily active users (DAUs) - DAUs were 1.04 billion on average for December 2015, an increase of 17% year-over-year.

Mobile DAUs - Mobile DAUs were 934 million on average for December 2015, an increase of 25% year-over-year.

Monthly active users (MAUs) - MAUs were 1.59 billion as of December 31, 2015, an increase of 14% year-over-year.

Mobile MAUs - Mobile MAUs were 1.44 billion as of December 31, 2015, an increase of 21% year-over-year.

Fourth Quarter 2015 Other Financial Highlights

Mobile advertising revenue - Mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014.

Capital expenditures - Capital expenditures for the fourth quarter of 2015 were $692 million.

Cash and cash equivalents and marketable securities - Cash and cash equivalents and marketable securities were $18.43 billion at the end of the fourth quarter of 2015.

Free cash flow - Free cash flow for the fourth quarter of 2015 was $2.14 billion.

[investor.fb.com...]

[engine]

Clearly, investors liked the results from Facebook as the shares have jumped and give the company a market value of $38 billion.
That seems crazy to me!

Facebook Inc's (FB.O) market value soared by $38 billion in morning trading on Thursday, vaulting the company ahead of Amazon.com Inc (AMZN.O), after the social networking service's quarterly results blew away expectations on every key measure.

Facebook's stock jumped more than 14 percent to $107.95 after the company reported a blockbuster quarter on Wednesday, pushing the company's market capitalization over $300 billion. Facebook's market value surges $38 billion [uk.reuters.com]

[RhinoFish]

And with FB yesterday announcing that FAN will add the Mobile Web (placements) to their existing Mobile App placements, these numbers should continue to explode to the upside. I personally don't hold Mobile App traffic or Mobile Display traffic, in very high regard. But FB is clearly outstanding at monetizing it themselves! The growth is shocking!