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Facebook Second Quarter 2015 Results, $4.04B Revenue

Mobile is the sector of growth

10:31 am on Jul 30, 2015 (gmt 0)

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Clearly, theres strong growth in revenues, with the three months ending June 30, 2015 at $4.042 Billion, y-o-y (year-on-year), 2014 $$2.910 Billion, that's a 39% increase.

According to the figures, Facebook's daily active users were 968 million on average for June 2015, an increase of 17% year-over-year, with mobile daily active users up 29% y-o-y to 844 million. Total monthly active users were 1.49 billion, at 13% growth, y-o-y.

Mobile ads were leading the way, with around 76% of ad revenue coming from mobile, up 62% y-o-y.

Facebook is investing heavily, with cost of expenses to $2.769 billion, up from $1.52 billion y-o-y.

The figures show a net income of $719 million, compared to $791 million y-o-y

"This was another strong quarter for our community," said Mark Zuckerberg, Facebook founder and CEO. "Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services." Facebook Second Quarter 2015 Results, $4.04B Revenue [investor.fb.com]
3:09 pm on July 30, 2015 (gmt 0)

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Tried their new advertising platform for websites. Fired them after a month. Out of all platforms, it was the most worthless traffic I've seen. And they billed us for twice as much as we detected in Google Analytics, and when I pointed that out they were very obnoxious about it. Not to mention crazy close to $2/click charges.

Just a big push with this new advertising platform , that's why revenue growth. People will try it, most will fail and stop, so IMHO it is a temporary bump.
3:59 am on Aug 4, 2015 (gmt 0)

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Similar experience here: huge number of clicks, but almost 100% of them were bounces that never returned. When I dug through the access logs, it didn't look like any of the clicks originated from the region that we had selected; in fact, most (if not all) appeared to be robots.

That was about $3,000 spent, and it didn't increase our revenue by $1. Total waste of money.

Unfortunately, many small businesses will spend a lot of money on the ads, see the clicks that FB claims, and just assume everything is fine without doing any further research.
7:55 am on Aug 11, 2015 (gmt 0)

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I think the traffic that we get after a Facebook campaign are not worth, most of them don't provide any leads. I am still unable to understand how to get good ROI with Facebook Marketing