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...starting today, as part of our latest API release, we’re updating the definition of cost per click (CPC) on Facebook to only include clicks to websites and apps, and not likes, shares and comments.
This update is intended to help advertisers better understand how their ads perform against their objective. In the coming weeks, this change will take effect in Ads Manager and Power Editor as well. Here’s what you need to know about the update. Facebook Updates How CPC is Measured: Excludes Likes, Shares and Comments [facebook.com]
joined:Jan 30, 2006