“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Facebook creative director Josh Higgins said in a statement.
The tweaks also reflect the growing importance of smartphone users to Facebook’s bottom line. Facebook’s new logo loses some of its old character, but it’s more smartphone friendly, Belk said. The back-lit glow of a smartphone makes letters look fuzzy and less legible, so clear lettering with more white space looks better.
Belk said his firm advises clients to adapt their branding to where people will see it. “More and more, it’s in the palm of their hands,” he said.
Leosghost
11:20 am on Jul 2, 2015 (gmt 0)
That isn't a "tweak" ( "small" or otherwise )..it is an entire different typeface ( font )..it is much more than the "a" that changed.. every single letter including the "f" is changed..so which "f" are they going to use in the "upper conrner of facebook's website"..
The only aspects of the old logo that they have kept are the colours..and the name..
tangor
12:45 pm on Jul 2, 2015 (gmt 0)
Somebody, somewhere, made a bunch of bucks selling farmer's friend to a farmer. :)
A difference of no distinction which probably cost 500k to 1m for the joy of the announcement.
inbound
3:55 pm on Jul 2, 2015 (gmt 0)
It's awful. Who "reads" the facebook logo? That's the point of a logo - it's instantly recognisable when you see it often enough to make it stick.
ChanandlerBong
9:22 pm on Jul 2, 2015 (gmt 0)
Mark Corrigan: So, what's he like? Gerard: Graphic Designer. Mark Corrigan: Oh, please! "Hello, can I redesign your logo? Yes, that'll be a £100,000 for a squiggle."
lucy24
11:49 pm on Jul 2, 2015 (gmt 0)
The “a” is rounded off.
Dear WSJ, it is true I have gone blank on what the correct technical term is, but I'm absolutely certain that isn't it. Edit: And that's before I even read as far as
The “f” logo in the upper corner of Facebook’s website – known as the favicon –
Uh....
Leosghost
12:04 am on Jul 3, 2015 (gmt 0)
"Closed Counter" ( tech term for the "roundy bits" that enclose whitespace,if the "roundy bit" was below the line it would be a "loop" ) ... WSJ..whale song and joss-sticks*
I meant the two different letterforms. Can't call it an italic "a" because, er, it isn't italic.
one of my favorite XKCDs
I think the real reason Papyrus incurs such virulent hatred is its unspeakably bad kerning. It looks fine on my computer, but horrible everywhere else.
Leosghost
1:28 am on Jul 3, 2015 (gmt 0)
Do you mean "double story" ( old facebook lower case letter "a" ) and "single story"* ( new facebook lower case letter "a" ) ?
*Also known as "latin alpha" or "script a"..which I cannot find the keycode combination to allow me to post an example of.. :(
testing..ɑ testing U+0251 testing C9 91 testing ɑ Nope ..one of those ought to work ..but the boards here don't want to play nice..:(
lucy24
3:44 am on Jul 3, 2015 (gmt 0)
Yup, that's what I meant. Are those really the technical terms?!
testing..ɑ
You have to paste into a text editor and then do HTML preview. All ampersands are auto-converted into & with no exemption for the ones followed by #.
mikhailblaze
9:04 am on Jul 3, 2015 (gmt 0)
They made it more flat and kind of less 3D-ish. I did not notice it though.
Andem
12:56 am on Jul 4, 2015 (gmt 0)
That isn't a "tweak" ( "small" or otherwise )..it is an entire different typeface ( font )..it is much more than the "a" that changed..
I agree. The new logo is less unique but somehow inspires more trust.
tangor
5:38 am on Jul 4, 2015 (gmt 0)
Don't know about "trust", but could it be as simple as FB wanting to avoid a lawsuit by a font creator?
Facebook tweaks its logo to be more mobile-friendly
