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Facebook’s New Logo: Can You Spot the Difference?
“Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable,” Facebook creative director Josh Higgins said in a statement.
The tweaks also reflect the growing importance of smartphone users to Facebook’s bottom line. Facebook’s new logo loses some of its old character, but it’s more smartphone friendly, Belk said. The back-lit glow of a smartphone makes letters look fuzzy and less legible, so clear lettering with more white space looks better.
Belk said his firm advises clients to adapt their branding to where people will see it. “More and more, it’s in the palm of their hands,” he said.
The “a” is rounded off.
The “f” logo in the upper corner of Facebook’s website – known as the favicon –
one of my favorite XKCDs
joined:May 27, 2015
joined:Jan 30, 2006