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Journalists use Facebook to share news as it happens and provide analysis to deepen the reader’s connection with their work. By implementing the Author Tag on their websites, publishers can make it easy for Facebook readers to start following the author of an article they just read and enjoyed. This is a web development tool that connects the byline in a story preview in the News Feed to the writer’s Page or Profile with Follow. Facebook's New Authorship Tag for Journalists and Bloggers [media.fb.com]
The connection between byline and Page or Profile is created after a person clicks through a web article posted to Facebook. When the reader returns to News Feed after reading the article, the story preview will display a Follow button at the bottom of the News Feed unit for journalists with Facebook Profiles and a Like button for journalists with Facebook Pages. A text link to the author’s profile or Page is displayed as well. People who click on the Follow or Like button will start receiving updates from the author’s Profile or Page.
Journalists who manage a Facebook Profile will need to ensure “follow” is turned on on their profile. Journalists who manage a Facebook Page do not need to take any additional action steps. The Author Tags are opt-in and the Follow and Like buttons will currently display in the desktop version of Facebook.