Ideal Number of Posts

[noodles1]

I have been given the task of resurrecting a Facebook Page that has been sitting idol for over a year. There are over 600+ likes, about 4 posts (including a test post was made throughout that time)

What strategy would you use to engage the audience?

What is the ideal number of weekly posts moving forward?

[engine]

Welcome to WebmasterWorld, noodles1

Over a year ago it was easier to engage. Since that time, Facebook has reduced the opportunity for those 600-likes to actually see the posts, despite them "liking" and wanting to see the material.

As far as the number of posts are concerned, it really depends on so many factors. Too many and you become annoying and will be blocked, or too few, at the wrong time, and nobody will see them at all.

If you're just posting to the Page, you may want to look at factors such as timing the posts. By that, I mean, and here's a very obvious example, if the target audience is on the East Coast of the USA, you would not want to be posting when they are asleep.

Expect to personally "like" some of the posts you make to get extra eyeballs.

Make sure it's great content, too: Mediocre posts will eventually be ignored.

Back to the numbers: one or two per day should not cause problems, but three or more and you're starting to look borderline spam. Of course, if you're a major news organisation, you're going to get away with a great deal more than that.

HTH

[bill]

I find I get more eyeballs when I post sporadically. If I post daily the number of views seems to drop off precipitously.

[tangor]

If you post on a schedule, your readers will know that... and wonder. If you are a business, then daily posts make sense, but only if you have something worth while to say.

Ultimately, to be liked, the content has be to like-worthy.

[noodles1]

Thanks Nick and Bill

Is there a tool that will give you a good indication as to the best time in the day, and the best days to engage people? Or do you learn by doing?

I'm thinking of posting during weekdays M-F, between 9am-5pm. Should I be doing the weekends too?

[bill]

Once your FB Page has a certain number of likes you get to the the Insights tab. This will show you post activity by day and time. That can help you gauge when posts get interactions from your followers.

[edited by: bill at 5:56 am (utc) on May 20, 2015]

[Robert Charlton]

FB appears to be looking for some sort of relevance signals that tie me to the FB Page.

The strongest signal I've observed so far appears to be in locally-related groups... groups discussing issues in my community of residence. I was initially flooded by Notifications (and some threads on my news feed) after joining and making just one post. Can't yet tell whether my ignoring a lot of these has throttled them down.

Professional groups in which a large enough mass of FB friends actively participate also appear to be getting boosted in Notifications. Facebook is fuzzing signals from these pages, though... eg, when a friend posts in one of these groups, the topic usually is not mentioned in my Notifications list, so the notifications are only of limited help in prompting my further activity.