When do you call it quits?

Unsuccessful social media promotion

[SilverSpirit]

For one of my sites, I had an assistant create Facebook and Twitter accounts.

For over a month, she created interesting posts / tweets three times daily, every day. We got 100+ "likes" on Facebook and 300+ followers on Twitter.

So now, what?

The site's traffic hasn't budged at all. Less than 5 visitors (according to my stats) came from these social media... and then... it may well be that these visitors are myself or my assistant testing the links.

Shall I keep going, or is it time to call it quits?

Maybe some sites are simply not suited for social media promotion?

[lucy24]

<tangent>

it may well be

There's no "it may well be" about it. This information is knowable and should be checked.
</tangent>

[engine]

How much has your assistant interacted and retweeted and commented. Broadcasting is fine for news and informational sites, but interaction, "social" is what it's all about.

I don't think a month is adequate time. I'd be looking at about three months to start to see a pattern.

Remember, all the while you're interacting you're giving your brand a profile.
It's also true that it's not for everyone.

[LifeinAsia]

For the FB posts, are you putting the full posts on FB or just a teaser amount with a link back to your site to read the full post?

I've seen a lot of people put all their content on FB, which ends up giving users no reason to visit the company site.

[SilverSpirit]

I've seen a lot of people put all their content on FB, which ends up giving users no reason to visit the company site.

Good point. We didn't actually do that, but it may be an idea for the future.

[sinbad99]

I manage several twitter accounts and until you have several thousand followers on Twitter, you are not going to get many clickthroughs. Even with one Twitter account with over 25,000 followers, I don't expect more than a .01% to .05% clickthrough rate.

On Facebook, same thing, you need at least 1,000 Likes to get even a few clickthroughs. Don't give up so early. Focus on targeted followers/likes. Try to figure out where your customers are.

On Twitter, to get more followers, you need to follow other people but be more targeted about it and pick people who are related to your industry/business sector.

It can be a tough road but hang in there. Also, look at PinInterest.

Plus one of the best reasons to be on Facebook is the access to Facebook ads that have been very cost effective and very targeted for us. Very successful.