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Full Year 2014 Business Highlights
Revenue for the full year 2014 was $12.47 billion, an increase of 58% year-over-year.
Income from operations for the full year 2014 was $4.99 billion.
Net income for the full year 2014 was $2.94 billion.
Free cash flow for the full year 2014 was $3.63 billion.
Daily active users (DAUs) were 890 million on average for December 2014, an increase of 18% year-over-year.
Mobile DAUs were 745 million on average for December 2014, an increase of 34% year-over-year.
Monthly active users (MAUs) were 1.39 billion as of December 31, 2014, an increase of 13% year-over-year.
Mobile MAUs were 1.19 billion as of December 31, 2014, an increase of 26% year-over-year.
Fourth Quarter 2014 Financial Highlights
Revenue - Revenue for the fourth quarter of 2014 totaled $3.85 billion, an increase of 49%, compared with $2.59 billion in the fourth quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 53%.
Revenue from advertising was $3.59 billion, a 53% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 58%.
Mobile advertising revenue represented approximately 69% of advertising revenue for the fourth quarter of 2014, up from approximately 53% of advertising revenue in the fourth quarter of 2013.
Payments and other fees revenue was $257 million, a 7% increase from the same quarter last year.Facebook Fourth Quarter and Full Year 2014 Results: Revenue Up 58pct [investor.fb.com]
“Time spent per person per day across our services [grew] this quarter by more 10% compared to last year,” said Facebook’s chief executive, Mark Zuckerberg. “And that doesn’t even include WhatsApp, which joined us late last year.”
Last quarter, Facebook had 1.39 billion monthly active users and 890 million daily active users – up 13% and 18% respectively compared to a year ago, even if its quarterly increases are smaller these days than they were.
Facebook had 1.19 billion mobile monthly active users in the final
Facebook’s next battleground could be search. It’s clearly a long-term priority, with Zuckerberg describing it as “another important effort that we expect to create a lot of value over the next few years”.
“We’re on this multi-year voyage to basically index all the content and make it available to people and rank it well,” he said.
The financial reports also tell us how much each person on Facebook is worth to the company, which varies by country.
A user in the US or Canada was worth $9 in the final quarter of 2014, but Europeans were only worth $3.45 and users in Asia-Pacific $1.27. Users in the rest of the world including Africa and Latin America – which is the big potential growth area – were only worth 94 cents.