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Facebook Fourth Quarter and Full Year 2014 Results: Revenue Up 58pct

     
10:45 am on Jan 29, 2015 (gmt 0)

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Whilst this is a good performance, and clearly there are increases in revenues and users, there also an 87% increase in costs from Q4 2013.

Full Year 2014 Business Highlights

Revenue for the full year 2014 was $12.47 billion, an increase of 58% year-over-year.
Income from operations for the full year 2014 was $4.99 billion.
Net income for the full year 2014 was $2.94 billion.
Free cash flow for the full year 2014 was $3.63 billion.
Daily active users (DAUs) were 890 million on average for December 2014, an increase of 18% year-over-year.
Mobile DAUs were 745 million on average for December 2014, an increase of 34% year-over-year.
Monthly active users (MAUs) were 1.39 billion as of December 31, 2014, an increase of 13% year-over-year.
Mobile MAUs were 1.19 billion as of December 31, 2014, an increase of 26% year-over-year.

Fourth Quarter 2014 Financial Highlights

Revenue - Revenue for the fourth quarter of 2014 totaled $3.85 billion, an increase of 49%, compared with $2.59 billion in the fourth quarter of 2013. Excluding the impact of year-over-year changes in foreign exchange rates, revenue would have increased by 53%.

Revenue from advertising was $3.59 billion, a 53% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, revenue from advertising would have increased by 58%.
Mobile advertising revenue represented approximately 69% of advertising revenue for the fourth quarter of 2014, up from approximately 53% of advertising revenue in the fourth quarter of 2013.
Payments and other fees revenue was $257 million, a 7% increase from the same quarter last year.Facebook Fourth Quarter and Full Year 2014 Results: Revenue Up 58pct [investor.fb.com]
11:11 am on Jan 29, 2015 (gmt 0)

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That looks an impressive performance to me. Whoever predicted a decrease in Facebook users has clearly got egg on their faces. I wonder where those new users come from and exactly who they are.
12:45 pm on Jan 29, 2015 (gmt 0)

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One thing i learned from enron is to be a little skeptical when a publicly traded company brags about their earnings. Actually, the only companies who brag about their earnings are publicly traded companies.
3:01 pm on Jan 30, 2015 (gmt 0)

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A very interesting article over on The Guardian detailing the report:

[theguardian.com...]


“Time spent per person per day across our services [grew] this quarter by more 10% compared to last year,” said Facebook’s chief executive, Mark Zuckerberg. “And that doesn’t even include WhatsApp, which joined us late last year.”

Last quarter, Facebook had 1.39 billion monthly active users and 890 million daily active users – up 13% and 18% respectively compared to a year ago, even if its quarterly increases are smaller these days than they were.



Facebook had 1.19 billion mobile monthly active users in the final


Facebook’s next battleground could be search. It’s clearly a long-term priority, with Zuckerberg describing it as “another important effort that we expect to create a lot of value over the next few years”.

“We’re on this multi-year voyage to basically index all the content and make it available to people and rank it well,” he said.



The financial reports also tell us how much each person on Facebook is worth to the company, which varies by country.

A user in the US or Canada was worth $9 in the final quarter of 2014, but Europeans were only worth $3.45 and users in Asia-Pacific $1.27. Users in the rest of the world including Africa and Latin America – which is the big potential growth area – were only worth 94 cents.