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PPC advertising provided the highest ROI out of all our ad buys.
One way to do that is to make sure you use every opportunity to gain likes by simply asking people to "like" your page. You can run competitions to "like" your page. Put it on your literature, in the storefront, etc. It'll create a bit of a buzz.
Facebook has one advantage: It has over 1-billion people that use it daily. That's one huge audience!
The short answer: no.
You can advertise for likes on google and the amount of targeting available is insane.
The idea is to be such a great source of content(related to your niche) that when it comes time to sell something they are clammering over themselves to buy.
Is Facebook Marketing Even Worth It If You Have Limited Time & Money?