Forum Moderators: not2easy
But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.
“It’s a fairly significant shift,” said Teddy Goff, who was Obama’s digital director in 2012, and oversaw the effort that helped the Obama campaign gain a Facebook following of 45 million users that year. Goff’s team used Facebook and other tools to register more than a million voters online and to raise $690 million online in 2011 and 2012.
“The thing we did that will be most affected — by which I mean rendered impossible — by the changes they're making is the targeted sharing tool,” Goff said.
Then in the spring of 2014, Facebook — responding to growing privacy concerns — cracked down on how much information third-party applications could gain about those who installed the apps.
“We've heard from people that they're often surprised when a friend shares their information with an app,” wrote Facebook engineering manager Jeffrey Spehar in a blog post. “So we've updated Facebook Login so that each person decides what information they want to share about themselves, including their friend list.”
Privacy seems the motivation.
