Junior Member from GB
joined:May 24, 2006
My website's Facebook page, which currently has just under 165,000 (natural) likes, has become increasingly useless this year.
Like other company pages, when Facebook changed their news algorithm early this year, my posts went from reaching about 20% of fans to about 2%.
These last few weeks I am struggling to reach 0.5%. And often failing. And it has got much worse in the last few days. Over this weekend a link to some good new content on my website reached only 350 people.
Most worrying of all - and I think this happened just a few days ago - is that I can no longer see any of my pages's posts on my own news feed. They used to come up straight away. Now I can't see them. In fact even posts that I COULD see before have disappeared. Same with my colleague.
I keep reading that Facebook is trying to discourage "memes" and other re-shared content but the only way I can reach more people is if I post something from another site which is currently trending. Last week I posted a link to a brand's popular Christmas video and it reached 6% of my fans.
Perhaps I'm missing the point. Did 165,000 people like my website's Facebook page only so that I could post links to other people's content?
Of course, if I was a corporate with a large advertising budget I could advertise to my fans. If I click on the "boost post" options I find I can pay £260 a day to advertise one of my links to between 79,000 and 240,000 of "people who like my site and their friends", for 1 day. Ha ha.