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Anybody Else Struggling with Facebook?

My page's reach crashed again last week

11:49 am on Nov 17, 2014 (gmt 0)

Junior Member from GB 

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joined:May 24, 2006
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My website's Facebook page, which currently has just under 165,000 (natural) likes, has become increasingly useless this year.

Like other company pages, when Facebook changed their news algorithm early this year, my posts went from reaching about 20% of fans to about 2%.

These last few weeks I am struggling to reach 0.5%. And often failing. And it has got much worse in the last few days. Over this weekend a link to some good new content on my website reached only 350 people.

Most worrying of all - and I think this happened just a few days ago - is that I can no longer see any of my pages's posts on my own news feed. They used to come up straight away. Now I can't see them. In fact even posts that I COULD see before have disappeared. Same with my colleague.

I keep reading that Facebook is trying to discourage "memes" and other re-shared content but the only way I can reach more people is if I post something from another site which is currently trending. Last week I posted a link to a brand's popular Christmas video and it reached 6% of my fans.

Perhaps I'm missing the point. Did 165,000 people like my website's Facebook page only so that I could post links to other people's content?

Of course, if I was a corporate with a large advertising budget I could advertise to my fans. If I click on the "boost post" options I find I can pay 260 a day to advertise one of my links to between 79,000 and 240,000 of "people who like my site and their friends", for 1 day. Ha ha.
12:41 pm on Nov 17, 2014 (gmt 0)

Administrator from GB 

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This has become a problem for some time now, and as you say, it's getting tougher to get that exposure.

I don't know how many times you post, but, you could try reducing the number of posts. Drop them to one-a-day for a period of time and see if that starts to make a difference.

Additionally, if you "like" a post from a personal point of view it gets the exposure to your friends. That may, of course, not be desirable, for all kinds of reasons.
5:02 pm on Nov 17, 2014 (gmt 0)

Senior Member from US 

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Same here. Basically the only way people that like your page will see you post if you "boost Post"

No more free ride. No money - No Honey

And then they want you to advertise so you get more likes for your page.

I used to post daily, now weekly at best.
11:52 pm on Nov 17, 2014 (gmt 0)

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No money - No Honey

This is the new paradigm, but boosting posts is not the only solution. In fact, in our experience boosting posts is the least effective way to get positive ROI out of Facebook.

I was a long-time skeptic on getting measurable ROI out of social media, but some of the numbers I've been seeing lately have blown me away. Look into using custom audiences to serve hyper-focused niche ads. Your community is large enough that you should be able to do a ton of segmentation. They key is in marrying Facebook demographics to your customer database.

If you don't want to do ads you can still boost posts or even craft dark posts for these segments, but only pay to serve them to smaller, more targeted groups.

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