We've talked a lot about teens and adults leaving FB, and how its demise is on the horizon. I've complained quite a bit about how my business page now has very little reach.
I ran a little test to see exactly what results I would get, and I found something that surprised me a little.
First, note that my business targets a local audience (in North Carolina, USA). The page has 2,336 likes, but for the last several months, my posts have a "Total Reach" that ranges from 30 to 553. On average for the last several months, the posts reach about 16% of my fans.
On my personal page, I have 808 friends (most of whom know me due to my job, and live within my local region). So, I posted this on my personal page:
I'm hoping everyone will do me a favor. If you see this post, just like it. It doesn't mean anything, there's no joke or set-up, I'm just curious how many of my "friends" are still actually on Facebook.
After a week, I had 157 likes on this post. I'm sure that a few more saw it and didn't like it, but still, let's say around 20%.
That percentage matches up with the business page's percentage pretty closely. This leads me to think that 75-80% of my friends on FB, and presumably the region, have stopped logging in as much, or even at all.
Which doesn't really surprise me. I log in daily to view the business page, but don't really look at the News Feed anymore. So I'm considered an active account, even though I'm not really active at all. I also have 20+ other business pages, and log in to those maybe 2 or 3 times a month... I wonder if that's considered 20+ different accounts, or just one?
For the sake of comparison, it would be interesting if others made a similar post on their personal Facebook page, to see what percentage of their friends see and like the post.