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Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession
Facebook brand pages are suddenly getting a lot less traffic, and it's threatening the entire social media marketing industry.
So here's a hypothesis: Facebook's News Feed tweak wasn't only about getting "higher quality content" in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it's going to have to buy it from Facebook.