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Facebook Slightly Tweaked How The Site Works — And It Screwed An Entire Profession
Facebook brand pages are suddenly getting a lot less traffic, and it's threatening the entire social media marketing industry.
So here's a hypothesis: Facebook's News Feed tweak wasn't only about getting "higher quality content" in the News feed. It was as much about reducing the reach of free ads on Facebook. Now, if a brand wants exposure on Facebook, it's going to have to buy it from Facebook.
It's a good time to start your own mailing list.
at worst prevent you from seeing log file type info you'd get from a direct hit
so many people look at email on their phones, and the changes have not happened there yet.
As a business shouldn't we expect to pay?
For those of you paying to get noticed, how has it worked for you?
There have always been two ways to promote your brand/site with Facebook. The first is to set up a page on Facebook and promote that and the second is to change the links that point to your facebook page and have them post a snippet of your content on the profiles of others.
How are the snippets of your content being posted on the profiles of others?
... Facebook mobile exclusively.
Well, for our site, we post links and previews of new articles to our page and our readers then share and like them, which causes them to get shared on their profile pages. Since the content ultimately points back to the main site, the readers who share are pointing people back to our site rather than our FB page.
Just another money grab.
OK, so the idea is the links you post to your FB page should point to your own site, not back to your FB page?