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Continuing the charge to ramp up its social gifting product well into the holiday season, Facebook on Tuesday announced the wide roll-out of Gifts to Facebook users in the United States.
Previously the product was in a limited invite only mode, slowly spreading across the site user-by-user.Facebook Rolls Out Social Gifting To U.S. Users [allthingsd.com]
Currently, most of Facebook’s gifting options are food and lifestyle related, including cookies and cupcakes, stuffed animals and other relatively low-cost items.
But Tuesday’s wide Gifts roll-out also comes with another gifting option: Wine. And lots of it. Facebook has partnered with 16 different wine makers, letting folks send each other bottles of red and white over the network.