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Lots of young people have decided Facebook isn't cool anymore, and they're abandoning it in droves.
And because young people are often a leading indicator of what mass market consumers will eventually do (they fueled the early growth of Facebook, for example), Facebook investors should take note...
One of the services kids are flocking to at Facebook's expense is the new mobile photo network Instagram... And Facebook owns Instagram.
This thing can only live off hype for so long.
If you are talking about poor ROI then look at Google Adwords.
The cost per click is ridiculously high.