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Mark Zuckerberg is on stage at Disrupt talking about the potential for Facebook to get serious about creating a search engine, saying “we’re basically doing 1 billion queries a day and we’re not even trying.” He followed up noting “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”
He explained that users really do look to the social network to answer questions, such as where to eat sushi. This is what people want out of search, not a pile of results. “Search engines are really evolving to give you a set of answers, ‘I have a specific question, answer this question for me.’”Zuckerberg On Facebook Search Engine: "At some point we'll do it" [techcrunch.com]
Yet again though the blind on the street just don't really have a clue about 2 very basic forces that are going to impede facebook's ability to generate revenue -- User Intention and Ad Blindness. It doesn't matter if the whole world ends up on facebook, those 2 factors will not change. I took a peek and sure enough facebook's shares are on the rise today based purely on the fluff generated by this interview.
But for argument's sake lets suppose they do get into search -- will it only be accessible to those logged in behind the wall? That limits potential scope doesn't it?
mobile, which from my perspective offers more short term potential.
I don't think it's as much as what people intend to do on facebook and how they are not in 'buy-mode'.... but what they do afterwards and how they get there.
1. Log into Facebook
2. Waste time
3. Enough time wasted... possibly search for something?
Search engines are really evolving to give you a set of answers
Will Fb's SE include it's own walled-garden results in the serp?
We have a team working on it.
...in a cube that you can hear giggling all day long while the guy in the cube next to them is scratching his head in disbelief...
isn't facebooks SE bing?