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Facebook Adds Search Advertising Option

ya, just like AdWords

2:51 pm on Aug 23, 2012 (gmt 0)

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Facebook on Wednesday officially launched a new type of ad that shows up when you use the social network's search bar.

The new ads, called "Sponsored Results," to a degree follow in the footsteps of one of Facebook's biggest rivals: Google.

The ads show up when you search for a person, page, app or any other thing. To check them out, type in the word "Battle" and you may see an ad for a game called "Battle Pirates" show up. Zynga, Match.com and Marvel are also reportedly using the ads.

The ads show up before other search results, which may bug users, but you can get rid of the ads when you see them by clicking on a small x located toward their top right corner.

3:15 pm on Aug 23, 2012 (gmt 0)

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Can anybody figure out if these are open to small advertisers or just larger accounts?
3:36 am on Aug 24, 2012 (gmt 0)

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Google paid Yahoo for their Goto patents a few years ago to establish a high payment point for future competitors.


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