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Australia rules FB pages are ads and should comply

.. and brand owners need to regulate their fans posts..

3:45 am on Aug 6, 2012 (gmt 0)

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This heralds big changes in AU for marketers
A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.

In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.


[edited by: engine at 8:17 am (utc) on Aug 6, 2012]
[edit reason] added quote [/edit]

7:52 am on Aug 6, 2012 (gmt 0)

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The question is whether that sort of regulation could spill over into other markets. It seems that this sort of regulation would really put a damper on FB Pages for any company.