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A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.
In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.
[edited by: engine at 8:17 am (utc) on Aug 6, 2012]
[edit reason] added quote [/edit]