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Australia rules FB pages are ads and should comply

.. and brand owners need to regulate their fans posts..



3:45 am on Aug 6, 2012 (gmt 0)

10+ Year Member

This heralds big changes in AU for marketers
A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.

In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.


[edited by: engine at 8:17 am (utc) on Aug 6, 2012]
[edit reason] added quote [/edit]


7:52 am on Aug 6, 2012 (gmt 0)

WebmasterWorld Administrator bill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

The question is whether that sort of regulation could spill over into other markets. It seems that this sort of regulation would really put a damper on FB Pages for any company.

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