Australia rules FB pages are ads and should comply

.. and brand owners need to regulate their fans posts..

[keeper]

This heralds big changes in AU for marketers

A landmark ruling that Facebook is an advertising medium - and not just a way to communicate - will force companies to vet comments posted by the public to ensure they are not sexist, racist or factually inaccurate.

In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages.

[smh.com.au...]

[edited by: engine at 8:17 am (utc) on Aug 6, 2012]
[edit reason] added quote [/edit]

[bill]

The question is whether that sort of regulation could spill over into other markets. It seems that this sort of regulation would really put a damper on FB Pages for any company.