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Facebook has started testing a system that lets users pay to highlight or promote posts.
By paying a small fee users can ensure that information they post on the social network is more visible to friends, family and colleagues.
The tests are being carried out among the social network's users in New Zealand.
Facebook said the goal was to see if users were interested in paying to flag up their information.
"We're constantly testing new features across the site," said the spokesperson. "This particular test is simply to gauge people's interest in this method of sharing with their friends."
If they are looking to generate more income then why not jump into the search game?Because they have been planning an IPO and don't yet know who their primary owners will be. As soon as they see who their financial backers are, and gauge how much or how little those backers are also behind Google, they'll decide to tackle search(or not, depending on who owns stock).
Oh dear. I'm not impressed with this move. If it's 'friends and family, why on earth would they want to pay? If it's purely for business, they it could be lucrative.
The other day, one of Facebook's bigger clients was privately complaining to me.
This gentleman is in charge of digital advertising for a worldwide company. He told me: "First they charge me for ads. Then they try and charge me again in order to make sure those ads get seen by more people."
He was referring to Facebook's presentation in February when it suggested brands have "Premium ads." You know, ones that might be enjoyed by more than the estimated 16 percent of fans who actually see a brand's messaging currently.
It's hard not to imagine that -- despite Mark Zuckerberg's insistence that Facebook will always be free -- the soon-to-public company will have to seek more revenues from its biggest franchise: every single one of its users.