Welcome to WebmasterWorld Guest from 50.17.5.36

Forum Moderators: httpwebwitch & not2easy

Message Too Old, No Replies

Facebook Advertiser Asks, "What Are We Getting For Our Dollars?"

     
11:13 am on May 2, 2012 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:22305
votes: 239


Facebook Advertiser Asks, "What Are We Getting For Our Dollars?" [online.wsj.com]
Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands.

But some advertisers with big spending accounts are wondering whether they're getting their money's worth.

The doubt lingers as bankers and prospective investors decide how to value Facebook for an initial public offering planned for May 18, said people familiar with the matter. Facebook executives will be pitching the company to big investors in an IPO roadshow starting Monday, these people said.

"The question with Facebook and many of the social media sites is, 'What are we getting for our dollars?'" said Michael Sprague, vice president of marketing at Kia Motors Corp.'s North American division.

10:57 pm on May 3, 2012 (gmt 0)

Preferred Member

joined:Mar 20, 2011
posts:544
votes: 0


Answer: If you don't know then you probably shouldn't be using it.

I know. I'm using it. Actually Facebook advertising is the only kind of advertising where I KNOW exactly what I'm getting.
9:08 am on May 9, 2012 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 28, 2005
posts: 164
votes: 0


Shatner - good to know that someone seems to be making money from facebook.

Cryptic answer but assume you have managed to develop a system other than using facebook ads.
9:29 pm on May 9, 2012 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Apr 19, 2003
posts: 4388
votes: 2


@ Shatner, Could you explain further?
Thanks