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Facebook has announced it is to buy Instagram - the popular photo-sharing smartphone app.
Facebook is paying $1bn (£629m) in cash and stock for the takeover.
Instagram was only launched in October 2010 - initially just for the iPhone before being offered as an Android app last week.
This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
What happened to the value of money? Its like it really doesn't matter anymore. No negotiating, no evaluating, just give them a nice round big number. $1 billion is such a ridiculous number.