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Why does Facebook bill daily?

   
2:34 pm on Jan 23, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That has to be just about the most annoying billing practice I've run in to.

I know the help center basically says "tough, get over it" if you want longer billing terms, but are there any secrets?

Even an insanely short two day billing period would cut the accounting in half.
3:00 pm on Jan 23, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I stopped advertising on facebook in part because of the daily billing. It generated too much paperwork for me and the return wasn't that great.
4:30 am on Jan 27, 2012 (gmt 0)



Facebook Bill?
7:35 pm on Jan 30, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Facebook ads.
11:33 am on Jan 31, 2012 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They bill me every 6 days however I have a small daily limit.
12:03 pm on Jan 31, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Probably they have calculated a "facebook credit score" based on your facebook posts and your relations on facebook, and based on the websites you like and visit and have decided you have to be billed daily.
12:08 pm on Jan 31, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I stopped advertising on facebook in part because of the daily billing. It generated too much paperwork for me and the return wasn't that great.


It also makes you feel as if they do not trust you to pay the bill. Maybe they would not have that problem if they did not run so many obvious scam ads.

Marshall
1:12 pm on Feb 3, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I'm not sure why people would want to advertise on a site that likely has the worst click-thru rate on the entire web. I can see it being okay if it's something that's specialized and needs to be perfectly targeted, like running for college president, but I would imagine money would be better spent elsewhere for almost any product you're selling.
10:32 pm on Feb 3, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why does CTR matter for CPC ads?

Our sites that work with Facebook ads can be generally described as time wasting sites themselves.

Also, the targeting has been terrific for some local businesses we work with.
1:26 pm on Feb 11, 2012 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



It works well for us. We have a B&B. We target a certain segment of the national population in our South American country. We bid low & get clicks for about 2 each. About 40 to 50% become fans.

It definitely brings us reservations that more than cover the cost. We now have just under 16,000 fans & every Saturday we post a news item with rates or special offers along with our email & website link that gets lots of activity, questions & site views.

We run the ad campaign before national vacation periods & put it on hold during the slow months.
3:37 pm on Feb 12, 2012 (gmt 0)



If I understand correctly, Facebook is the worst advertising opportunity on the planet. Nonetheless, Fortune 500 companies who are crazy to use that have pushed its valuation to the highest that has ever been for an internet IPO.

Having said all that, Facebook bills once your account reaches $30. It is not even possible to prepay if you request it.

This billing practice is even more annoying than Facebook's failure to create an ad system that is profitable for everybody.
 

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