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Facebook Instructed To Stop Indefinitely Holding Users' Advertising Data

9:25 am on Dec 22, 2011 (gmt 0)

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Facebook Instructed To Stop Indefinitely Holding Users' Advertising Data [guardian.co.uk]
Facebook has been told to stop its practice of indefinitely retaining data about which adverts its 500 million users outside the US click on, following a review by the Irish data protection commissioner of its non-US operations.

It has also agreed to take immediate steps over data collected from third-party sites when people use their Facebook identity to log in to them. Until now, that data about people's behaviour was passed back to Facebook and retained indefinitely. Following the review, Facebook can keep the data but it has to make it anonymous for example it can share how many people clicked on an add but can't provide details of specific users within 10 days and completely delete the data after 90.

Facebook's response.
Facebook and the Irish Data Protection Commission [facebook.com]
6:48 am on Dec 23, 2011 (gmt 0)

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I would like to do same with Google. I have deleted my Google adword account long time back, still they keep emailing (spamming) their advertising coupons. I am sure they have all my advertising related data too.

I hope someone will kick their A**
1:12 pm on Dec 23, 2011 (gmt 0)

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great, except that facebook will keep a permanent record of the data for other reasons anyway much like Google does.
2:30 am on Dec 26, 2011 (gmt 0)

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This is a great move for increasing the privacy of users. Users should be able to let sites keep data on them only if they choose to allow it.