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According to Hitwise data released today, Facebook.com was the top visited website in the US in 2010, taking up 8.93% of site visits between January and November 2010. Google.com came in second at 7.19%, Yahoo Mail is third with 3.52% and Yahoo.com is fourth at 3.30%. YouTube came in fifth at 2.65 %.
While Hitwise came to the same conclusion back in March, this is the first time Facebook has been named most visited site of the year (crowding out last year’s winner Google). Comscore also shows Facebook.com passing Google.com in visits in November but all Google sites as still having more. According to Hitwise, visits to Google properties combined cover 9.85% of all site visits, making Google a formidable opponent. [techcrunch.com...]
Web professionals take note. Adapt or fossilise.
...until there is an easier way for sites to pull traffic out of FaceBook...Thats like a store owner in 1995 saying, until websites send people to my door why should I bother with this internet fad. Facebook (I think) is not a website, its an 'internet' (there's probably a better word for it that someone will invent soon). While we're all waiting for FB to come round to our way of thinking, I bet there are some new/flexible web professionals figuring out how to work with FB. For example: it might be that you don't "pull traffic out of FaceBook" it might be that you get a presence within FB and learn to work that presence on planet FaceBook - separate to your website and search engine battle.
Thats like a store owner in 1995 saying, until websites send people to my door why should I bother with this internet fad.
Facebook (I think) is not a website, its an 'internet' (there's probably a better word for it that someone will invent soon).
The time I spend on a search engine has got to be worth 100X what my time on FB is worth to an advertiser.
The term has already been invented a long time ago. It's a popular social network (which is, however, still based on a popular website)