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Messenger Platform enables developers to easily build apps that integrate with Messenger; so that the more than 600 million people who use Messenger can find new, fun ways to express themselves with GIFs, photos, videos, audio clips and more. With Messenger Platform, an app's content can be shared through private and group messages to spark conversations that are creative and expressive, while providing developers with growth and reengagement opportunities.
Messenger Platform apps can display the option for a person to install the app from within Messenger, or to reply using content from the app. If the person receiving the message doesn't already have an app installed, they can tap Install to be taken directly to the app store to get started using the app. Facebook Launches Messenger Platform, and Businesses on Messenger [developers.facebook.com]
Starting today, Messenger Platform is open to all developers.
In addition to Messenger Platform, we've also announced and previewed the first steps we're taking to bring businesses on Messenger with the goal of enhancing how people and businesses communicate. Businesses on Messenger enables things like the following: during the checkout flow on a business's site, a person can choose to start a conversation with a business, receive updates from that business on things like order confirmations and shipping status updates, and ask the business free-form questions about the order, receiving quick responses.