Welcome to WebmasterWorld Guest from 34.207.78.157

Forum Moderators: not2easy

Message Too Old, No Replies

Facebook In Talks Over Hosting News Sites' Content

     
11:50 am on Mar 24, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:26110
votes: 943


If this happens, Facebook really has become king of the hill. Are publishers concerned they will lose out of they are not involved? Or are they interested in the revenue sharing that may be on the table?

Do users really want to stay on Facebook all the time for all their content sharing, news, and information? I see many that inhabit Facebook constantly, so perhaps it's true.

The data from this could make Facebook's already huge repository even larger, and more valuable. Advertisers are likely to want to get a slice of that targeting.

In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.

Such a plan would represent a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems, as well as accumulating valuable data on them. Facebook In Talks Over Hosting News Sites' Content [nytimes.com]
Facebook intends to begin testing the new format in the next several months, according to two people with knowledge of the discussions.
7:26 pm on Mar 24, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 29, 2005
posts:2111
votes: 122


This proposition and other recent ones give me a definite feeling that the map of the internet is soon about to change very dramatically. The day of the standard search engine is quickly coming to an end. And for those who say, this arrived some time ago, it didn't in reality. But it's there on the horizon now, as sure as eggs are eggs.

Often many "wise men" have written in this forum that diversification is the key to success. That was always wrong for the majority, given the diversification alternatives offered by those giving the advice.

The moment is almost here, forget diversification, change your thinking completely. Appreciate what is happening, leave the current road altogether and take another completely different one.

In three years time it will be fascinating to see those who still frequent this forum and those who have been
wiped out.
6:42 am on Mar 25, 2015 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member jab_creations is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 26, 2004
posts:3178
votes: 22


A small percent of blind enthusiasts will adopt it, another small percentage will take interest and everyone else will if they even hear about it will go on with life as usual. Even if it did gain traction I think locking out search engines would be foolhardy, do you really want to limit the potential audience to a subset of a medium (Facebook) of the subset of a medium (web) of a subset of a medium (internet) of a subset of a medium (electronics), etc?

John
10:06 am on Mar 25, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member redbar is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:Oct 14, 2013
posts:3188
votes: 473


Joe Public has so many different options these days for generalised stuff that, for the vast majority of sites they'll have no other option but to go with their own flow, since JP will always take the easiest route and the one that suits their and their friends/colleagues/business choices.

It's not about focussing on subsets, niche specialist sites will continue because we all need those at some point, well, most of us do, but trying to compete head-on with the general, massed-laziness of the many, will leave some very frustrated and a lot less wealthy.
2:26 pm on Mar 25, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

joined:June 28, 2013
posts:3421
votes: 747


Facebook may want to become the new AOL, but I'm skeptical.
6:40 pm on Mar 25, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member bwnbwn is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 25, 2005
posts:3590
votes: 48


This may work but I have some serious doubts. Why would I want to lose my traffic, my advertising, and trust a 3rd party to control my revenue. There will have to be a huge benefit to me to even consider this.
I work with a news site and will ask them this question. Nothing like the NY Times but still a news organization.
9:09 pm on Mar 25, 2015 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:26110
votes: 943


I suspect the reason is getting to the facebook audience. There's over a billion people on there, and the promotion can be targeted to a wide audience.
9:34 pm on Mar 25, 2015 (gmt 0)

Full Member

5+ Year Member Top Contributors Of The Month

joined:Dec 11, 2013
posts:340
votes: 87


It may be as worthwhile (and unreasonable) as promoting your business Facebook page instead of your own website. Many have tried, very few succeeded, the rest abandoned it.
10:51 pm on Mar 26, 2015 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 22, 2005
posts:1177
votes: 16


This is a quiet comment, not a rant, about Facebook's recent announcements. This plan, hosting content and the other, becoming a huge ISP.
Source: [wired.com...]
Both seem laughable to me, but then I've been laughing at FB for years now and they have proven me wrong and the aphorism, "There's a sucker born every minute" as correct.
Facebook wants to be the web to millions of people. Totally and completely. If you are not basic in your business (that is, if you do not make the widgets, write and edit the news, etc.) FB aims to put you out of business on the web. And the web is the world now, so out of business. Goodbye retailers. Nothing personal, it's just business.
Google's founders saw this coming, as many others. Thus, "Do no evil" from big G... Yes, that's laughable, too.
Lots of laughs these days.
Why am I not happy?
7:05 pm on Mar 31, 2015 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member graeme_p is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 16, 2005
posts: 2936
votes: 188


I think the media companies involved are going to find out the hard way that there are much worse things for their businesses than Google News (that they have been whining about). Weeks is absolutely right, FB wants to be the web.
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members