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In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.
Such a plan would represent a leap of faith for news organizations accustomed to keeping their readers within their own ecosystems, as well as accumulating valuable data on them. Facebook In Talks Over Hosting News Sites' Content [nytimes.com]
Facebook intends to begin testing the new format in the next several months, according to two people with knowledge of the discussions.