Eniro buys Espotting activities in Scandinavia

[rconway]

Looking like Eniro have just bought the assets of Espotting in Sweden, Norway and Denmark and entered into an arrangement for Miva to provide them with a private white labeled PPC product for these areas.

[home.businesswire.com...]

[edited by: Rumbas at 7:40 am (utc) on July 7, 2005]
[edit reason] fixed url [/edit]

[tedster]

And here's the official Press Release from Miva

[miva.com...]

[Rumbas]

Wow, exiting news. Good find rconway!

It will be very interesting to see what the deal will do for the reach of Miva in Scandinavia. Up until now the traffic from Espotting properties here has been somewhat small.

Furthermore it will be exiting to see how Eniro will implement the PPC listings in the serps. Today they run Adwords, own Company listings (yellow page style) and then Google organic.

Interesting times.

[Tor]

If they implement the sposored results in the Kvasir serps in Norway it will really make a difference since Kvasir is a search site with a substantial marketshare in this country. We`ll just have to wait till after the summer to see what Eniro decides.