Major agency deal for Espotting France

increasing their lead in European PPC market

[heini]

Netbooster, an European marketleader in webpositioning operating from France, UK and Germany, teams up with Espotting in France.
While no specifics of the agreement were disclosed it's reasonable to assume the partnership follows the path laid out by Netbooster's deal with BTLooksmart from last year.

Basically Netbooster's large pool of clients will get some sort of premium treatment from Espotting, enabling Netbooster to offer enhanced service packages. With BTLooksmart british Espotting had a cobranded interface. Firsthand info on clickthrough and performance as added values are imaginable.

For Espotting this deal brings a quick boost of advertizers - not only needed to reach profitability for the new french division as soon as possible. Perhaps an even more important objective is to conquer the market before Overture arrives.

Looks like Espotting has won another important battle in the war over European PPC leadership.
netbooster press release [netbooster.fr]