Russian search market - what happened to Rambler

search engine market share, rambler, google, russia

[netvisa]

When I looked at the market share shift of Russina search engines, I noticed that over the past couple of years, Rambler dropped from mid-teens to low single digit, while Google almost took all of the lost shares from Rambler, and Yandex shares has been quite stable. What happened to Rambler? Are they redirecting traffic to Google?

[Rumbas]

Hi Netvisa,

That's a good question.
I haven't looked up the stats for Russia lately, but it is an interesting oberservation and hopyfully some of our Russian experts will chime in soon.

[tangor]

The google monster grows...

[Verona]

I see many reasons for Rambler market share drop:
1. bad marketing
2. bad search
3. google's good marketing
4. yandex's good marketing
5. new cool services coming up from Google and Yandex all the time
etc.

As for Yandex, it's position is very strong and no matter what they do, ppl in Russia like them and use them. I've been doing Russian SEO for about 2 years.. still don't understand this sincere and genuine love for Yandex.. But that's something we have to live with =)

[netvisa]

Hi, Verona,
If Yandex is so strong, why didn't they gain share during the past 2 years?