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Better to Make New Domain Entirely or Add Translation To English SIte

have some good links from Spanish sites already

9:40 pm on Mar 10, 2007 (gmt 0)

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Hello. I have a four month old website that is a web tool. Although the site is in English, it's easy enough to figure out and has been blogged about by some popular Spanish language blogs and i am getting consistent referrals from those posts.. Our traffic is split across many spanish speaking countries.

I was going to just add spanish pages to a directory of my subdomain... but now that i've finished the translated version of the site, I wonder if I should just register a new domain and launch it separately (we have decided not to go for country specific TLDs). My domain is pretty meaningless to non-english speakers (it's something like www.widgetplanet.com, with widget being a generic term which is different based on the language/region) I could definetely come up with something catchy in spanish for the .com

I have some good links to my English domain already (maybe 10 blog links from PR 5-8 sites in Spanish) so thought that i should just keep it together... but now wonder if I am being short-sighted. I am defienetly sandboxed in Google, and so part of my is probably wanting to avoid starting fresh for that reason!

So I ask those who have some experience with the pros and cons of keeping mutliple languages on the same site vs. splitting off to new .coms (not country specific TLDs) what you have experienced, and if you did it one way or the other are you happy with your choice or do you wish you'd taken another approach.

Thanks so much.