Basics of International Submissions

International SEO basic approaches?

[Lvanhoff]

Hello,
I've read many helpful threads on submitting a site internationally. However, I'm still not sure of the right approach for my client for whom I do all of his US SEO work. I'd like to tackle his international SEO project and learn those ropes.

Can anyone recommend a very basic overview of the options?

This company is one who makes an large industrial product which they install all over the world. We have done very well with our high ranking US/English/.com site. We'd like to have some visibility internationally. Would I have to translate the site into each language of each targeted area? Is there a less onerous/easier entry way to go about it? I don't think we want to buy domain names in each country at this point.

I would very much appreciate some guidance on the most basic approach to it and perhaps the next level up sort of approach.

Thank you in advance!
Laura

[Rumbas]

Hi Lvanhoff, welcome the the Euro forum.

>Would I have to translate the site into each language of each targeted area?

Absolutely, no way around that. I would say not only translation but localizing as in having a native local speaker doing the translation. They know about local tidbits and variations in the language.

>Is there a less onerous/easier entry way to go about it?

No, not really.

>I don't think we want to buy domain names in each country at this point.

Why not? You should, if for some odd reason you still won't, use subdomains or folders for languages.

Finally, have a look in libary where you'll find a ton of info on translation and localizing websites:
Is there a less onerous/easier entry way to go about it? I don't think we want to buy domain names in each country at this point.

Good luck :)