ecommerce start-up case study

And the importance of having a model

[ppg]

Interesting article I came accross, a case study on a small business ecom startup:

www.it-director.com/article.php?articleid=11031

Nice idea, but I'd like to know how Georgina came up with a projected conversion figure of 38% though!

The article it followed up from on the importance of having a properly though out model I thought was quite interesting too:

www.it-director.com/article.php?articleid=10988

[peewhy]

I think the author is also a ghost writer for some murder mystery bod ... or should I say 'deduce'.

The article needs a caveat ...your home is at risk bla bla bla.:)