Effect of 3rd party checkout on sales

Do those pages scare away buyers?

[eugenebarnes]

PayPal makes buyers sign up for a PayPal account before they can buy. PaySystems plasters their name in big letters on the checkout page and announces "You are buying PaySystems points to redeem at [your business here]". 2checkout requires a statement on each page to the effect that the customer is buying from 2checkout, not you.

Do these things have a negative impact on sales? The first impulse is to say "you bet!"... but has anyone actually collected data to support this?

Or am I worrying over nothing?

[Fighting Falcon]

We've had several customer "report" that they saw a substantial jump in completed transactions once they changed their merchant account to one which did not require customers to sign up. But so far no comprehensive data to prove either way.

Cheers

[Shak]

a number of companies do this, and paysytems, paypal, worldpay etc etc are names which come up often.

I think where a lot of people go wrong is that they do NOT take time to design the 3rd party payment page with their "look n feel" (where possible)

I suppose if it is a reputable company such as Worldpay, then customers shouldnt have anything to worry about, I know I dont as I have just signed up for something through a worldpay merchant.

but as I said above, customisation (imo) is the key, alternatively pre-informing the customer that payment is done by a 3rd party, and the benefite of this, such as Security etc etc

Shak