Forum Moderators: buckworks

Message Too Old, No Replies

Best platfrom for an ecommerce site (from SE viewpoint)

         

chelseaandco

8:17 pm on Jun 9, 2003 (gmt 0)

10+ Year Member



Hello,
I'm in need of help. I'm going to hire someone to re-design my gift site and was wondering what the best platform for an ecommerce site with shopping cart is? My current one uses ColdFusion and I'm having trouble with placement in the search engines. Which is most search engine friendly?

I've been given proposals on sites with ASP or PHP. I'm not familiar with too much on the technical side. Any suggestions/comments?

Thanks,
Michele

grifter

7:02 am on Jun 10, 2003 (gmt 0)

10+ Year Member



If you're worried about placement, I've had great success with a combination of apache and PHP on unix hosts. There is tons on this site about mod_rewrite and URL rewriting--I can speak for apache + PHP that it's a powerful tool.

jaski

8:24 am on Jun 10, 2003 (gmt 0)

10+ Year Member



Search engines will not be affected by what is on the backend.

You need to have good spiderable urls in the end.

TallTroll

9:52 am on Jun 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Its not the backend technology that matters, but what is presented to the search engines that is key here. Either ASP or PHP could be made to do the job

>> You need to have good spiderable urls in the end.

Thats the important message. Where you draw the information from to populate the page is mostly irrelevant, until you hit massive numbers of pageviews/sales and databse optimisation issues become important (ie when you hit a size where you need to consider whether your databse can handle multiple concurrent read/write sessions, and rollback/failover for data integrity stuff etc).

Historically, I've used ASP solutions (not necessarily by choice), and have seen dynamic spidering of those sites, but a good PHP house using the mod_rewrite methods refered to can get your product level pages spidered too.

I wouldn't use the technology as a selection criterion, but rather the functionality, whether the proposed solution fits your business processes, and will scale etc. Don't get too hung up on price either, your website is an investment, not a cost

chelseaandco

2:12 pm on Jun 11, 2003 (gmt 0)

10+ Year Member



Thanks everyone! I guess you can't recommend a certain ecommerce provider here.
Chelsea andCo

TallTroll

2:26 pm on Jun 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> can't recommend a certain ecommerce provider here.

Specific recommendations run the risk of editing. In this case, the original question was very general (best platform...?), and I wouldn't appreciate URL drops. If you wanted to put your requirements out to tender by WW members, you could always post in the Commercial Exchange forum, or approach some firms directly, off-board.

I would be surprised if you don't get a couple of Stickymails following this thread

>> Which is most search engine friendly?

I would say this : Solutions rank, not languages

chelseaandco

2:40 pm on Jun 11, 2003 (gmt 0)

10+ Year Member



TallTroll,
I did put up a commercial post, but the opions and offers I'm getting are so different, I'm even more confused. My problem is that I'm a small home-based gift basket biz that spent all my money on my first site, its not doing well with search engines, and now I need a solution. I'm no webmaster, and I'm afraid of getting burned again.
Thanks for all your input,
Chelsea and CO
Michele :)

TallTroll

4:31 pm on Jun 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> I'm a small home-based gift basket biz that spent all my money on my first site,

Fine. I would suggest leaving the CFM site alone. You have made an investment, and it should be allowed to stand. Instead, you might consider creating a series of smaller sites to trap niche-specific traffic and pass it to your main CFM site. If the databse for the CFM site is open, you should be able to use that as the datasource to populate products/prices etc

Once sales are up, getting an amount of work done, for instance to strip the session IDs from the ColdFusion URL strings will help you get the main site indexed.

chelseaandco

4:52 pm on Jun 11, 2003 (gmt 0)

10+ Year Member



TallTroll,
Thanks for your kind reply. But I have been online for over 6 months and still have a Google PR of 0 and a white tool bar. Wouldn't it be better to start from scratch with a new domain name? Am I being penalized for something on Google?
Michele

jaski

5:22 pm on Jun 11, 2003 (gmt 0)

10+ Year Member



>>Am I being penalized for something on Google?

Not necessarily .. there are some changes happening at Google which may continue for a few weeks before it settles down ..

TallTroll

10:07 am on Jun 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> still have a Google PR of 0 and a white tool bar. Wouldn't it be better to start from scratch with a new domain name?

Not in my opinion. I would imagine that Google have problems with the "id=#####" session id paramter/value pair in your CFM URLs. Such URLs are known to cause problems in spidering, so are treated as a "red flag" by G. Fixing this will take time, and expense, because you'll need a good ColdFusion developer.

Therefore, as a purely business decision, I would recommend that you create one or more purely HTML and ASP/PHP sites to actually start trapping traffic, and directing that traffic to your sales site. Once you've got some income, you can think about making the investment needed to fix your site(s) up