Forum Moderators: buckworks
I was thinking about puting a blurb in the why is our prices so low section, commenting that we are the largest supplier of widgets in Canada and in the top 3 (sounds better than top5 ) in the USA and the ussual, we buy in bulk and pass the savings on to you blah blah blah stuff.
Does people pay in credance to this stuff, does it instill consumer confidence, or will they think im blowing my own horn, and be turned off.
I don't see any other downside, but if anybody does, drop a comment
>we buy in bulk and pass the savings on to you blah blah blah stuff.
Nobody really reads the blah, blah stuff, probably won't hurt, probably won't help you. You'd be better off focusing on why you became the #1 supplier and doing more of that.
Kevin
the customer's primary interest is what can you do for him/her, so talking about how many years you have been in business or your 20,000 square foot warehouse won't exactly help - however, if you say "Count on us for fast, reliable service - our 20,000 square foot warehouse allows us to stock more widgets than anyone else!", then you've shown the customer the benefit first and at the same time enhanced your credibility.
Whatever claims you make be sure you can back them up. If potential customers find that one claim 'sounds better' they'll wonder what other claims sound better (pass the savings on to you).
>> Just don't use that crap-word "Premier"
Wise words. You need to convince potential customers that you are a quality outfit. This will increase their confidence in you, and help overcome one of the barriers to sales. The language you use to describe yourself can be tricky, as any word / phrase you use will appeal to some people, but not to others. I would sidestep that completely if possible by using a numerical demonstration of your superiority ("We sell 50% more than anyone else" etc), as you are providing real data, and a real reason to deal with you, without any emotional overtones. That should appeal to everyone
Just don't use that crap-word "Premier"
There was a thread here a week or so ago from a female webmaster (can't remember her nick) saying that the "corny style blurb" actually increased her conversions.
I think it's important to remember that a large proportion of the buying public *do* fall for this stuff.
That of course boils down to the quality and marketing of your product. If you're selling $0.99c widgets then I would say that crap words like that are worth considering, and generally do actually work (I know this is the case in non-internet business marketing). If you're selling $50,000 widgets then the quality of your product should be able to speak for itself without any such blurb.
TJ
Well on Sunday I bit the bullet. I created a second order page to start a new PPC campaign to test the results. To my horror, I've had 5 sales convert out of 31 clicks! People actually want to buy from this tacky sales letter?!I feel like I have sold out. Though I kept the sales letter focused on facts with the minimal amount of hype, I still feel like I'm taking advantage of people at their lowest moment - and I like it! Or at least my bank account does!
And how could I forget a nick like "momsbudget"?!
TJ
