Navigation: "Store" button vs "Buy" button. Which is better?

Is clicking "Store" less a commitment/less threatening than "Buy?"

[martinibuster]

What do you use in the navigation bar?

Are there any studies on this?

I naturally lean toward having a "Store" button in the navigation, because clicking on "Store" seems less of a commitment to buy something, and almost an invitation to look around, like a products page.

Going into a store echoes the offline experience, and is non-threatening. But once the surfer is in the store they are only one to three clicks away from consummating their purchase.

Is "BUY" in the navigation bar more effective?

[watercrazed]

Main thing is don't mislead your customer. If the button just takes them to a product description "store" is fine. If it take them to a screen asking for quantiy, and c.card infor. I think "buy" is better. Add to cart and view cart provides a good intermediate step if you have shopping cart capability.