Forum Moderators: buckworks
Order processing is often less expensive and less error prone than 800 number or postal orders. These company sites usually collect email addresses and give the people a chance to opt-in to receiving future email offers.
The buy rate of these customers that have chosen to do business online is several times better than non-Internet catalog buyers.
However, email addresses are viotile. Two to three percent of the customers in a company's database will change email addresses each month.
Many companies are turning to outside computer services to supply missing addresses and to correct changed addresses. The cost of getting an email address or correcting one is far less that acquiring a new customer.
Of couse, I am speaking of a process that is not spam. The customer must be current and a whole permissions process occurs before the address can be used by a company.
The cost of getting an email address can be as low as .15 for high volume companies. eCOA typically will be about twice that.
Has anyone any experience with using a service Email Appending Service?
The services that are doing the appending are only appending email addresses of people that agree (opted-in) to getting commercial email from the appending service and its business partners.
When a match on postal address of the company desiring the email address is found, the appending service (which has opted-in permission) emails the people and informs them of the name of the company (its business partner) that wants to email them. If they opt-out then address is not appended to the database.
Before any mailing occurs any prior suppression request are honored and publicly available suppression files like the DMA "Do Not Email" file are checked to avoid mailing to people that don't want commercial email.
Appending services also maintain a database of the opt-in and opt-out history of each email address in their database and can retrieve to support any spam allegation.
i have never opted in to a spam list, yet the spam i get says i did.
They don't have my permission to send anything to that other address, even if it is one of mine, which may often not even be the case. Crazy_fool is quite correct in his assumption. Sending their stuff there anyway is SPAM. In addition to that, it's equivalent to stalking, which is illegal on its own.
I agree with you. What does that have to do with my example. In my example a person has given permission to mail to TWO addresses. One address stops working so all mail goes to the second.
If you gave me 2 phone numbers to call you and later disconnected the first phone, would it be wrong for me to call you on the second phone?
First we are saying that it is a merchant that you are doing business with. Mailing to you if you have agreed to getting email is NEVER spam.
That's not what you wrote in your first post. For your original question, it is completely irrelevant how many addresses the customer gave you. If any of them stops to work, then your permission for that address has expired, and can't be transferred to another one you managed to dig up somewhere.
Here's your scenario in your own words:
Many companies are turning to outside computer services to supply missing addresses and to correct changed addresses.
It remains a fact that the customers haven't agreed to receive anything at the addresses you are going to aquire this way. There will never be a need to resort to a third party for obtaining an address that you already have permission for.
Seeing all this apparent self-contradiction, I'm honestly not sure anymore what your real question is. I'm assuming that you're not talking about obvious typos (I just corrected a jahoo.it address to yahoo.it myself last week, so I could actually send them the information they requested on my site).
Please see that.
