Opinions on where the "Add to Cart" button goes?

[sun818]

I've thinking about re-designing where my "add to cart" buttons go and wanted some opinions. Since I have a lot of content in the details page of each product, most descriptions extend beyond "the fold". So I currently have an "Add to Cart" button at the very top and at the very bottom. I can't place the button within the content itself due to database limitations.

One idea is to use a JavaScripts that always places the "Add to Cart button" on the upper right part of the screen. When you scroll, the button follows you and stays on the upper right. Is this annoying? Or would it help with sales you think?

[lorax]

Major annoyance from my point of view. It adds code bloat for little benefit, means the button will potentially sit on top of other page items, and detracts from the site IMHO.

I'd stay with the existing buttons. One close to the product shot and another at the end of the description.

[bpositive]

I agree.
Besides, from my experience there is no guarantee that JavaScript button is always going to work the same way in different browsers or different version. So It may cause you to loose some sales.

Be Positive

[graywolf]

If the content for the product is really long I would use 2 buttons. One near the picture and the other at the bottom of the page. I believe there is theory that windows has taught users to always look for a button at the bottom, it's called "button gravity"

[nipear]

Another thing is to make the button stand out. Don't worry about making your button "fit in" with your design. You want people to notice it so make it stand out from you long description.

And I would stay away from the Java button. I find those things very bothersome....

[andreasfriedrich]

sun818 was talking about a button anchored on the page by JavaScript. Thatīs an entirely different shoe from those buttons made from Java applets.

Andreas