Forum Moderators: buckworks
I noticed that I have a lot of small orders (one item around $10-$15) that all follow a similar pattern.
- A visitor gets to the targeted category or a product page (either from a seach engine or from another targeted source)
- He adds the item to the cart and orders it all under 5-10 minutes
- After the order confirmation page he starts browsing the site and looking at the items (can last up to 15-25 minutes sometimes)
What is the point of such behaviour?
I know that small purchases are usually impulse-driven, but if you are going to browse around and see what else the store might have to offer, why would you buy something before looking at the rest of the stuff?
I buy a lot on the internet and always leave the site after the checkout. I do all my browsing before ordering.
Can anybody explain?
I've done this before, the reason is often that you find something that you really want, or you've been looking for a long time to find the product and you are so eager to buy it that you order it.
I think one problem is that you are used to go in normal stores, and you might find something you like you select it and then buys it, and when you've bought it you take a quick look, and often you find something which also interests you.
The problem online is that you might have to pay shipping twice, which isn't very smart, some companies solve this, so if you order products within 24/36/48 hours, you only have to pay shipping once.
And if the product is cheap, or really hard to find, after they've ordered it they may think that the store has a lot of other products which they've been looking for.
in a way it helps prove a point that for a lot of customers convenience is more important than price.
which is good for us as margins are often harder to improve/maintain than good SE rankings!
