What sales incentives do you use?

Looking for ways to encourage customers to spend more!

[jweighell]

I get a reasonable conversion rate on my site, but I sell a wide range of products including some very low value items. I quite often see customers just buying 1 small item, where I don't make much profit. I'm looking for incentives to encourage upselling.

I offer free shipping when the customer spends £45 or more, and this definately does encourage upselling for people who are already spending maybe £30 or £40 already. But for people that are only spending a couple of £, this is a long way to go!

Intersted to see what other sales incentives people use. I am looking into running more special offers (3 for the price of 2 etc) etc. But I'm wondering if I could use an incentive at say the £20 mark where they get a free gift or discount to appeal to the smaller orders?

[haggul]

Or layered discounting based on volume - i.e buy 1 to 5 at full price, 5-10 at 10% off for example?

[jweighell]

I used to run that sort of discounting, although not many of my products make sense to buy in bulk. I was looking at something to reward order size on the whole.

[Rightz]

Free gifts sometimes work. Ie spend £30 get something worth under a fiver from your site. Spend £60 choose something of slightly more value for free. With the markup of your products it generally means you are giving away less in products than you would if you were knocking a percentage off. Also give 'customer excitement' that they get to pick something. Oddly enough sex shops online seem to do very well at this.