Hi, I do a lot of PPC in the travel sector and have noticed a big dip in conversion rates after the bank holiday last weekend - is anyone else experiencing anything similar?
Raymond
6:48 am on Apr 25, 2006 (gmt 0)
I am seeing a major drop in conversion rate the past 2 weeks. Anyone else?
derekwong28
12:26 pm on Apr 27, 2006 (gmt 0)
I am seeing a horrible April as well. There is a reduction in traffic from SERPS and PPC but I think the main problem is that there had not been any major product introductions in our sector for a long time.
LifeinAsia
3:45 pm on Apr 27, 2006 (gmt 0)
Overall for the 2 weeks around Easter, traffic was down, PPC income was down, reservations were down. But the past 4-5 days have been coming back strong.
Gortastic
7:46 am on Apr 28, 2006 (gmt 0)
Yes, I've also had a 2 week dip. Most campaigns Conversion rates seem to be returning to normal though. Let's just hope this weekend's bank holiday doesn't have a similar effect!
Mantis_Claw
12:57 pm on May 5, 2006 (gmt 0)
Students may also be busy preparing for exams and end of semester assignments for May, so if you target them (as I do), then there may be a dip in conversion rates.... Not sure whether this applies to everyone in every part of the world, of course.
nickster
4:13 pm on May 5, 2006 (gmt 0)
Last two weeks have been terrible apart from Monday which was a record day in terms of revenue!
cbx040
9:36 pm on May 9, 2006 (gmt 0)
Our sales dropped off after Christmas as we expected, but up til now they still haven't recovered back to pre Christmas levels.
