Forum Moderators: buckworks
Being a pure play B to C e-tailer, we initially got some serious interest from Angel and VC investors - even got into some pretty good discussions with some of them (what % of company for how much $).... But as I'm sure everyone knows, things have gone steadily downhill for pure play e-tailers since March... and we no longer attract much attention from investors....
So... we're a bootstrap company now. The problem is, who wants to buy from an amateurish looking website they’ve never heard from? We now find ourselves in the classic e-tail position – we can’t afford to drive enough traffic to our site to become profitable. We’re getting some orders, and some rave reviews from happy customers – but we just can’t put enough eyeballs on our site… and then to compound the problem our site doesn’t look too professional (I created it with FrontPage and not a whole lot of experience!), so our conversion rates aren’t as high as we’d like them.
All in all I’d say bootstrapping has been (& still is!) pretty tough for us. We submitted to as many search engines as we could think of months ago – and are just now starting to get decent traffic from them…. But without some decent investment capital, we’ll be stuck here… with a none-to-professional-looking site, and no $ for a serious site and advertising -we're just covering costs.
So I'm looking for suggestions! My website is [littlefan.com....] What should I concentrate on? Revising my business plan to include physical stores (e.g. "bricks & clicks" model), borrow more $ to advertise (or is it dumb to advertise an amateurish site), borrow money for a real web developer? Are they're some simple low cost things I can do to my site to improve it? How about driving traffic to my site? Any help/advise would be GREATLY appreciated!
Personally I open everything in a new window that is an exernal link as then I might find something else that is new on that site. I hate being given only half of what is there on a site.. give me a link with.....
www.domain.com/example/eg1/index.html I will usually delete all of the extra url and have a look in the root.
Exactly my thought. Seems like it would be do-able to alter the target with js (but I haven't thought this through yet).
<head><title>foo</title><head>
<script language="JavaScript1.1">
var openwins = 0;
var a ="url";
function wins (){
if (openwins == 0) openwins =1; else openwins = 0;}
function dowins (b){
if(openwins==1) x(b); else y(b);}
function x (u){
window.open(u,"name","height=460,width=460,resizable,scrollbars,menubar");
}
function y (u){
location.href=(u);}
</script></head><body>
<a href="#" onclick="wins()">
Click here if you prefer links to open in a new window. If you click here again, your links will not open in a new window. etc. </a>
<a href="#"
onclick = "dowins(a)">
The Link</a>
</body></html>
Edited by: mousemoves
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