The UK's Competition and Markets Authority (CMA) has started an investigation into fake and misleading reviews. Reviews can often influence purchasing decisions, and if they are fake, money could be wasted.
The CMA declined to name the specific websites it was investigating, but highlighted previous discussions with Facebook, eBay and Instagram about the selling of fake reviews on their platforms.
The regulator said it was "not currently alleging that any website has acted illegally" - but would name and shame websites later if it had to take enforcement action against them.
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bbc.co.uk...]
For a long time now i've always read reviews, but i'm put off by many "glowing" reviews. I always look at the dates of the reviews, too. Positive reviews pushing down negative reviews off the top is a red flag to me.