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MasterCard Changes Free Trial Billing to Limit Dissatifaction

     
1:02 pm on Jan 17, 2019 (gmt 0)

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MasterCard has said it's changing the way free trials will be billed to help avoid frustration at the end of the free trial period.
merchants will be required to send the cardholder – either by email or text – the transaction amount, payment date, merchant name along with explicit instructions on how to cancel a trial.

[newsroom.mastercard.com...]
7:04 pm on Jan 17, 2019 (gmt 0)

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Yay MasterCard, i take back some of the things I've been saying about you. :-)
7:31 pm on Jan 17, 2019 (gmt 0)

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Sounds good in theory, but I can see huge headaches for many legit merchants.

For each payment thereafter, the merchant will have to send a receipt to the cardholder for each transaction by email or text message with clear instructions on how to cancel the service if the consumer so desires.
So a customer tries a product/service and likes it. The merchant must still e-mail (or text) a receipt every month IN PERPETUITY.

In addition, all charges that appear on the cardholder’s statement must now include the merchant website URL or the phone number of the store where the cardholder made the purchase.
This is a non-started for any company that sells through multiple web sites- pretty much every card processor I know of only allows *1* identifier on the charge- the merchant can not change the identifier depending on the sales channel.
5:10 am on Jan 21, 2019 (gmt 0)

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Gotta ask, how many are doing free-trial billing?

Most of these are health product thingies seen on TV... Just asking!
5:32 pm on Jan 22, 2019 (gmt 0)

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Gotta ask, how many are doing free-trial billing?
Netflix, Hulu, Amazon Prime, etc.
*This blog was updated on January 17, 2019 to clarify that the rule change is applicable to physical products such as skincare, healthcare items etc.
OK, not sure if that was there when I originally read the post. If it just applies to physical products, then I rescind most of my criticism.
 

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